New Rattan Agency is Symrise Authorised Business Partner
Symrise AG is a Germany-based supplier of fragrances, flavorings, cosmetic active ingredients, raw materials and functional ingredients, as well as sensorial and nutritional solutions.
Products
Sweets
Symrise Taste Solutions
Great taste is still number one priority for consumers around the world. symrise continue to build on their long lasting reputation of delivering winning taste solutions for all flavour declarations and sweet product applications.
Symrise ability to unlock the changing needs of the confectionery and bakery markets allows them to meet current and future consumer expectations head-on. They rely on a broad expertise, in-depth knowledge and the ability of our interdisciplinary teams to join forces whenever and however necessary. This ensures that they offer the right solutions for end customers.
Symrise USP’s for sweets
Sweet segment caters to
Applications: hard boiled candies, lollipops, pastilles, fruit gums, jellies, chewing candy, toffees, caramels, nougats, mints, liquorice, marshmallows, aerated products, medicated confectionery
Key tonalities: strawberry, orange, lemon, raspberry, cherry
Applications: tablets, bars, countlines, boxed chocolate, seasonal specialities
Key tonalities: vanilla, hazelnut, caramel, almond, strawberry
Applications: sugared gum, sugar-free gum, bubble gum
Key tonalities: mint, strawberry, watermelon
Applications: sweet biscuits, crackers, cakes, pastries, muffins, morning goods, wafers, cupcakes
Key tonalities: vanilla, chocolate, butter, strawberry, lemon
Applications: instant jellies, custard powders
Key tonalities: vanilla, chocolate, strawberry, lemon, raspberry
Applications: cold cereals, hot cereals, cereal bars
Key tonalities: chocolate, honey, fruit, strawberry, nuts
Beverages
Fit For Purpose
Symrise able to craft uniquely tailored products that perform competitively across all types of applications, from cost-effective, high-impact taste solutions, to premium, natural and organic offerings. Their solutions meet not only the demands of the application, but global regulatory and quality assurance requirements as well.
Individually Tailored
Their solutions are developed in collaboration with specific customers, ensuring that each solution meets the unique demands of their products, markets and consumers. Their unparalleled research teams ensure that they are able to offer unique insights on the latest trends and consumer preferences changing the face of the beverage market – insights that allow customers to thrive.
Naturalness is one of the most important drivers in the beverage world, with consumers looking for naturally sourced, high quality products that are both healthy and environmentally-friendly. Code of Nature is our answer to this: a combination of the finest, most responsibly sourced natural raw materials and the right scientific know-how to ensure long-lasting success.
Symrise USP’s for beverages
Beverage segment caters to
Dairy
Tailor-made brand elevation
Symrise extensive, analytical capabilities and consumer knowledge result in bespoke solutions with quick turnaround times. Symrise dedicated customer teams collaborate with each company to ensure that they fulfill both your brand and product needs.
Symrise range comprises winning taste, colour and texture solutions for all dairy applications.
Symrise USP’s for dairy
Dairy segment caters to
Snacks
Symrise comprehensive toolkit empowers to create inspiring snack solutions
Whether they are developing culinary-inspired flavors based on insights from their dedicated chef’s networks or collections based on growing regional trends. Their taste solutions and applications are always fit-for-purpose and tailored to individual customer requirements.
Symrise create solutions for
Flat, ridged, light baked
Tortilla, Popcorn
Croutons, breadsticks and flatbread
Based chips and crisps
Nuts and Crakers
Snacks
Symrise retail pack flavours
Exciting flavours that brings a smile to consumers
Symrise india develops flavours in retail segment for retail consumer markets.
Click here to explore
Symrise Exclusives
Symrise encapsulation solutions enable great tasting products!
Encapsulation solutions protect flavors during production, transport and storage of the final product. They increase flavor stability and ensure the desired taste release while taking into account the technical aspects and financial targets of the end products. Treasuring the secrets of flavor - delivering and protecting great taste!
CULINARIES
Symrise Trending
Trends may be the single most important driver in the food and beverage industry, and the Symrise team takes pride in identifying and analyzing the most compelling information available.
Our ‘Trends for 2020’ were developed over the last few months through extensive research, only to see the world change from the rapid escalation of the COVID-19 pandemic.
While these trends still hold from a macro perspective, we already see a return to simplicity, comfort food and value impacting consumer behavior. We know that the industry may look different in a few months, and we will be updating our content to reflect these changes.
Current Trends
Symrise Application Lab
Step into Symrise application lab
Symrise unveils Creative Centre in India to enable innovation and customer proximity. This new integrated Creation & Development Centre underlines the commitment to high growth markets such as India. Together with R&D testing and production facility in Chennai, Symrise India is perfectly equipped to support its customers in their ambition to delight the Indian consumer.
Creative & development hub in Mumbai as part of global innovation initiatives launched
Consumer interaction centres, offices and to serve as national hub for your Ideate, Formulate, Sample and Launch
Symrise Application Lab
Step into Symrise application lab
Symrise unveils Creative Centre in India to enable innovation and customer proximity. This new integrated Creation & Development Centre underlines the commitment to high growth markets such as India. Together with R&D testing and production facility in Chennai, Symrise India is perfectly equipped to support its customers in their ambition to delight the Indian consumer.
Creative & development hub in Mumbai as part of global innovation initiatives launched
Consumer interaction centres, offices and to serve as national hub for your Ideate, Formulate, Sample and Launch
Symrise History
Symrise AG is a Germany-based supplier of fragrances, flavorings, cosmetic active ingredients, raw materials and functional ingredients, as well as sensorial and nutritional solutions. The Company operates through three segments: Flavor, Nutrition, as well as Scent and Care.
The Symrise Group was formed in 2003 with the merger of Haarmann & Reimer and Dragoco. With the roots of both companies stretching back as far as 1874, we draw on a rich heritage of innovation and excellence. In 2006, we went public on the German Stock Exchange as the biggest European IPO of the year and have spent the subsequent over ten years ambitiously building on our history of success.
30,000+ - products, 6,000+ - customers, 100+ - countries
We craft tasty ideas for your favorite foods and beverages and inspire eating and drinking habits of tomorrow
- 13,000 Taste solutions we create for food and beverages
- 145 Countries we market our taste solutions to
- 10,000 Number of our mostly natural raw materials
Symrise India Team
Symrise, a German group specialised in flavours and scents, has strengthened its position in India and the Asia-Pacific region, after the recent opening of a design and development centre in Mumbai. The new facility, complementary to the one operating in Chennai, is notably focused on scents and skincare, a market enjoying booming growth in the region.
Sridhar Srinivasan
Vice President - Flavor, India, Indochina
Deepak Grover
National Sales Manager - Flavor