Technical Expertise

Technical Head

Leadership
C. Manimaran

C. Manimaran serves as the Technical Head, bringing over 40 years of hands-on experience across FMCG and industrial manufacturing sectors. His deep technical expertise, operational leadership, and commitment to quality excellence have played a key role in strengthening product innovation, process efficiency, and industry compliance. Under his guidance, the organization continues to maintain high manufacturing standards, consistent product performance, and sustainable growth.

Business Growth
Target Audience

Centre of Research & Development Excellence

Driving Innovation in Flavours and Ingredient Solutions At New Rattan Agency, our commitment to innovation is strengthened through a dedicated research and development ecosystem focused on the evolving needs of the food, beverage, nutrition, and healthcare industries. Our R&D capabilities bring together experienced technologists, food scientists, and application specialists who work collaboratively to transform ideas into high-performance, market-ready products. From concept creation and recipe development to formulation refinement, cost optimization, stability testing, and pilot validation, we provide comprehensive technical support across the entire product development journey. Equipped with modern laboratory infrastructure and deep application knowledge, our team enables manufacturers to achieve consistent quality, enhanced sensory appeal, regulatory compliance, and strong commercial success in competitive markets.

Strengths

Core Strengths

Lab-to-Line Translation

Deep Process Understanding (Heat, Shear, Storage Conditions)

Sensory Evaluation & Troubleshooting

Reformulation & Cost Optimization Support

Pan-India Manufacturing Experience

New Product Development

Key Activities in Food NPD

Ideation

Analyzing market trends and consumer needs to develop viable product concepts.

Formulation

Creating recipes focused on taste, texture, nutrition, and process compatibility.

Prototyping

Refining small-scale batches through iterative trials and sensory evaluation.

Safety & Quality Assurance

Ensuring food safety through HACCP frameworks and microbial analysis.

Regulatory Compliance

Aligning formulations with FDA / FSSAI standards and finalizing nutrition labels.

Shelf-Life Evaluation

Testing product stability and supporting packaging optimization.

Commercialization

Scaling up production, validating performance on the line, and supporting market launch.